Basel Day 3: Rolex

March 20, 2010

What an exciting day!  As promised, more about Rolex.

Rolex Datejust 31mm with 24 Diamond Bezel

First they finally came out with an Everose Pearlmaster with a 12 diamond bezel. It is stunning! They also released a number of 31mm pieces in steel and white gold, steel and yellow gold and steel and Everose gold with new diamond bezels that have 24 diamonds on a smooth bezel. It is a big year for the ladies!

New Rolex Submariner

The new Submariners look amazing. The black dial black bezel Sub has the ceramic bezel and the movement has been upgraded with a parachrome hairspring. Although the case is not larger, it looks like it is. The case lugs are twice as wide as the Classic Sub making the watch look larger.

New Rolex Green Submariner

The new Green Submariner looks amazing!  It will be slightly more expensive than the black Sub because the green dial is made with powdered green gold.  It is so cool!  Both Subs have 18k white gold hands, markers, and inner rings. No detail was overlooked—the new Subs will be a hit. Hopefully they will deliver late this summer. No pre-sales please!

We are running fast from appointment to appointment. Saturday at the show is always a challenge because the public is invited to the show. In addition to all the buyers, reporters and brand representatives we are dodging Swiss and German locals and often their pets! It was a mad house today. The show was packed with people but had a great buzz of energy and excitement. What a great job I have!  I am blessed!

More tomorrow. We will be seeing Patek Phillipe which is always an amazing appointment because their watches are works of art.

Three kisses!



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